VNP: Google Analytics (ENG)

App events IOS/android

OPEN NEWSSTAND

This event register the opening of the app
This is triggered when the user open the application in his tablet/smartphone.

The information that you can have are:

• Users
• Connection: Online | offline

Example event action:

• open newsstand

Example label of the event:

• Online

• Offline

OPEN EDITION

This event register the opening of an edition in the IOS/Android app.
This is triggered when you open an edition in this view: Home, favourites e search results ).

The information you can have are:

• name of the edition:

• Screen mode: Portrait | Landscape
• page number: 1 or 24 25
• mode: Registrazione | anonimo
• reading mode: Autorizzato | Preview
• connection: Online | offline

Action example of the event:

open edition - Giugno 2014
open edition - Maggio 2014

example label of the event:

• portrait-1-registered-authorized-online
• landscape-2 3-anonymous-preview-online

CHANGE SECTION

This event register the change of the section inside the app. The event is triggered when the user click on the button "change edition".
This is triggered inside the home view.
The information that you can have are:

• Name of the title
• connection: Online | Offline

Example of the event:

• change section

example label of the event:

• Speciali Ruoteclassiche-online
• Ruoteclassiche-online

CHANGE TAB

This event register the change of the view inside the app. This is triggered when the user use the tabBar in the app.

The information that you can have are:

• Name of the view
• connection: Online | Offline

example action of the event:

• change Tab

Example label of the event:

• Ricerca-online

• Home-Offline

• Help-online

DELETE FAVOURITE PAGE

This event register the deleting of a favourite page inside the favourite section. This is triggered when a user delete the page.

The information that you can have are:

• name of the edition

• page number: 1,2,4,
• connection: Online | Offline

example action of the event:
• delete favourite page-Aprile 2014

Example label of the event:

• 114-online

• 11-online

• 34-offline

DELETE OWNED EDITION

This event register when a user delete a an edition inside the favourite page. This is triggered when the user delete the edition.
the information that you can have are:

• Name of the edition
• Connection: Online | Offline

example action of the event:

• delete owned edition-January 2014

Example label of the event:

• online

• offline

OPEN ARTICLE PREVIEW

This event identifies the opening of a news item in the Breaking News screen . It is triggered by the user in the moment in which it opens the present article within the reference section .
The information that can be obtained are :

• Story headline
• connection: Online | Offline

Example Event Action:

• open article preview

Example Event Label:

• La nostra prova della xDrive 30d Luxury - La nostra prova su strada-online
• Citroën Grand C4 Picasso - La prova della 2.0 BlueHDI Exclusive-online
• BMW i8 - Ritocchi alla dotazione e al prezzo di listino-online

OPEN WEB LINK

This event identifies the opening of a news ( web ) from the button "Open news on the web " in the article previously opened in Breaking News screen . It is triggered by the user when they click on the button " Open news on the web ."
The information that can be obtained are :
• story headline
• connection: Online | Offline

Example Event Action:

• open web link

Example Event Label:

• Range Rover Sport - La nostra prova della 3.0 TDV6-online
• Citroën Grand C4 Picasso - La prova della 2.0 BlueHDI Exclusive-online
• BMW i8 - Ritocchi alla dotazione e al prezzo di listino-online

ZOOM

This event identifies the zooming action performed within a specific edition . It is triggered when the user zooms in on a page edition .
The information that can be obtained are :
• name of the edition

• screen mode: Portrait | Landscape
• page number: 1 or 24 25
• Mode : Registrazione | anonimo

• Consultation methods : Autorizzato | Preview

• Consultation : Online | offline

Example Event Action :

• Zoom-Giugno 2014

Example Event Label :

• portrait- 12 - registered- authorized- online
• landscape - 4 5 - registered- authorized- online
• portrait- 5 - registered- authorized- onlin

CHANGE PAGE

This event identifies the page change within a year . It is triggered by the user when performing the action of sfoglio within a specific edition .
The information that can be obtained are :

• name of the edition

• Orientation : Portrait | landscape
• Page number : 1 24 25
• Mode : Registrazione | anonymous
• Consultation methods : Autorizzato | preview
• Consultation : Online | offline

Example Event Action :
• change page-Giungo 2014

Example Event Label :

• portrait- 1 -anonymous -preview - online

• portrait- 3 - registered- authorized- online

• portrait- 9 - registered- authorized- online

OPEN SUMMARY

This event identifies Opening the table of contents inside edition . It is triggered by the user when they click on the summary.
The information that can be obtained are :

• edition Name

• Orientation : Portrait | landscape
• Page number : 1 24 25
• Mode : Registrazione | anonymous
• Consultation methods : Autorizzato | preview
• Consultation : Online | offline

Remember : The number presented in the label identifies the page number / s selected from the carousel summary.

Example Event Action :
• open summary-Giugno 2014

Example Event Label :

• portrait- first - registered- authorized- online
• portrait- 1 - anonymous- authorized- online
• landscape - 2 3 - registered- authorized- online

OPEN MULTIMEDIA

This event identifies Opening a multimedia content within the edition . It is triggered by the user when they click on the icon of the media .
The information that can be obtained are :
• edition name
• media content Title:
• Orientation : Portrait | landscape
• Page number : 1 24 25
• Mode : registrazione | anonymous
• Consultation methods : Autorizzato | preview
• Consultation : Online

example action of the event:

• Multimedia - open in June 2014 Sample Event Label :

• Jaguar F -type + + Coupé - landscape - 160161 - registered- authorized- online

• Mercedes C + + Class -portrait - 125 - registered- authorized- online

ADD FAVORITE PAGE

This event identifies saving a page in the Favorites screen . It is triggered by the user within the picker by clicking on the " add to favorite . "
The information that can be obtained are :

• edition Name

• Orientation : Portrait | landscape
• Page number :
• Mode : Registration | anonymous
• Consultation methods : Autorizzato | preview
• Consultation : Online | offline

Example Event Action :
• add favorite page- June 2014

Example Event Label :

• portrait- 1 - anonymous- authorized- online
• landscape - 2 3 - anonymous- authorized- online
• portrait- 26 - anonymous- authorized- online

SHARE

This event identifies the sharing of a specific page within the issue. It is triggered by the user when they click on the " share " option on the control bar .
The information that can be obtained are :
• edition Name

• Orientation : Portrait | landscape
• Page number :
• Mode : Registrazione | anonimo
• Consultation methods : Autorizzato | preview
• Consultation : Online | offline

Example Event Action :
• share- June 2014

Example Event Label :

• portrait- 116 - registered- authorized- online
• portrait- 1 - anonymous- authorized- online
• landscape - 20 21 - anonymous- authorized- online

INIT CHECKOUT

This event identifies the start of a purchase within the application IOS / Android . It is triggered by the user when they click on the issue price to the Home screen or if you purchase a specific product within the shop screen . With this action you can determine how many users begin the purchase and how many lead him to term . If the label is written completed , it means that the user to finish the purchase .

The information that can be obtained are :

• edition Name

• Market product ID : ID Product
• Connection : Online | offline
• Completion : Completed

Example Event Action :
• init - checkout May 2014

Example Event Label :

• SP_RC_2014_06.bundle - online
• QR_2014_06.bundle - completed- online

END CHECKOUT

This event identifies if a user interrupts the buying process within the application IOS / Android . It occurs if the user does not finish the buying process from the Home screen or from the Shop screen . If you Canceled it means that the buying process has been interrupted .
The information that can be obtained are :

• edition Name

• Market product ID : ID Product
• Connection : Online | offline
• Completion : Canceled

Example Event Action :
• End - checkout May 2014

Example Event Label :

• QR_2014_06.bundle - CANCELED - online

• TT_2014_06.bundle -canceled - online

STATION CHANGE

This event identifies the change in one location on the web picker .
It breaks when the user is presented the message : " do you want to activate this position ? " If the user clicks on " active " , the event is triggered , enabling another station ( PC or Mac ) , otherwise the event is not triggered . This event can be found within the customizable reports .

• The login window in the web picker .
• Inside the login / myProfile of IOS / Android applications screen .
• Inside the recording step / login to a process.

The information that can be obtained are :
• ' Edition Name
• ' Number of unique and total events Example
• Quattroruote digital edition - 01/06/2014

Web Application Events

RECOVER PASSWORD

This event identifies password recovery within the webview the picker and IOS / Android applications .
It breaks when the user presses the button or written retrieve password . The locations where you can trigger this event are :

• The login window in the web picker .
• Inside the login / myProfile of IOS / Android applications screen .
• Inside the recording step / login to a process.

The information that can be obtained are :
• Device Family : Web | smartphone | Tablet
• OS : IOS | Android |

Example Event Action :
• password recove
Example Event Label :

• smartphone • Android - tablet -android
• web
• tablet - ios

LOGIN

This event identifies the login within the webview the picker and IOS / Android applications .
It breaks when the user presses the button or written Login . The locations where you can trigger this event are :

• The login window in the web picker .
• Inside the login / myProfile of IOS / Android applications screen .
• Inside the recording step / login to a process.

The information that can be obtained are :
• Email User Event

Action Example :

• login

Example Event Label :

• laura.rossi@hotmail.com
balanza.giovanni@me.com

LOGOUT

This event identifies the Logout within the webview the picker and IOS / Android applications .
It breaks when the user presses the button or written logout . The locations where you can trigger this event are :

• The login window in the web picker .
• Inside the login / myProfile of IOS / Android applications screen .
• Inside the recording step / login to a process.

The information that can be obtained are :
• User Email

Event Action Example :

• logout

Example Event Label :

• laura.rossi@hotmail.com
• balanza.giovanni@me.com

OPEN MY PROFILE

This event identifies the opening of the page " My Profile " within the picker .
It breaks when the user presses the button or written my profile within the picker of the login window.

The information that can be drawn are:

• ' Number of unique and total events
Example Event Action :
• open my profile

USED DISCOUNT CODE

This event indicates the use of any discount ( subscribers ) in object code form (paper subscriber code ) within the picker and IOS / Android applications .
It breaks when the user inserts the discount code .

The locations where you can trigger this event are :

• The login window in the web picker .
• Inside the login / myProfile of IOS / Android applications screen .
• inside the shop , after the choice of the product .

The information that can be obtained are :
• Name of campaign
• Promotion Name
• Validity : valid | Notvalid

Example Event Action :

• Distressed discount code

Example Event Label :

• PBL - Customers TOP -Quattroruote - Abb . 1 year

• coupons

USER REGISTERED

This event indicates all users who have registration to our system .
It is unleashed when the user performs the recording and the forward port .

The locations where you can trigger this event are :

• The login window in the web picker .
• Inside the login / myProfile of IOS / Android applications screen .
• inside the shop , when registration is sought .

The information that can be obtained are :
• Device Family : Web | smartphone | Tablet
• OS : IOS | Android |
• Login company google | facebook |

Example Event Action :
• registered user

Example Event Label :

• facebook - ios smartphone

• tablet - ios - facebook
• Web - facebook

INIT CHECKOUT

This event indicates the start of a direct step in the web picker . It is unleashed within the shop page - summary.jsp

The information that can be obtained are :

• Device Family : Web | smartphone | Tablet
• OS : IOS | Android |
• Product name

Example Event Action :

• init checkout

Example Event Label :

• web - Quattroruote annual subscription card + digital
• tablet -android - June 2014
• web - wheelers Quattroruote + annual subscription card + digital

END CHECKOUT

This event marks the end of a time of purchase in the web picker . It is unleashed within the shop page - return_page_ok.jsp

The information that can be obtained are :
• Device Family : Web | smartphone | Tablet
• OS : IOS | Android |
• Product name

Example Event Action :

• end checkout

Example Event Label :

• web - Quattroruote annual subscription card + digital
• tablet -android - June 2014
• Web - wheelers Quattroruote + annual subscription card + digital

MULTIMEDIA

This event indicates the opening of a multimedia content within a web edition of the picker . It is triggered by the user when they click on the icon of the media or in the area dedicated to it .

The information that can be obtained are :

• edition name
• media content Title :
• consultation mode: Autorizzato | preview

Example Event Action :

• open multimedia-Maggio 2014

Example Event Label :

• Maserati Ghibli - authorized

• LaFerrari -preview

ZOOM PAGE

This event indicates the "zoom " action within a web edition of the picker . It is triggered by the user when performing the action of zoom within a page edition .

The information that can be obtained are :

• edition name
• Page number
• consultation mode: authorized| preview

Example Event Action :

• Zoom page- June 2014

Example Event Label :

• 99 - authorized

• 92 - authorized

• 9 -preview
• 1 -preview

SHARE PAGE

This event indicates the sharing of a specific page within a web edition of the picker . It is triggered by the user when they click on the Share button inside the picker .

The information that can be obtained are :

• edition name
• Page number
• Sharing Mode : facebook | twitter | email

Example Event Action :

• page share- Marzo 2014

Example Event Label :

• 63 - facebook - twitter - authorized

• 1 - authorized
• Email - 313 - authorized

OPEN EDITION

This event identifies the opening of an edition in the web picker .
It breaks when you open an edition inside the home of the picker . The information that can be obtained are :

• Edition Name :
• consultation mode: Autorizzato | preview

Example Event Action :

• open edition - Giugno 2014
• open edition - Maggio 2014

Example Event Label :

• authorized

• preview

CHANGE PAGE

This event indicates the action of the " leaf through " within a web edition of the picker . It is triggered when the user browse the edition .

The information that can be obtained are :
• edition name
• Page number
• Sharing Mode : facebook | twitter | email

Example Event Action :

• change page- Giugno 2014

Example Event Label :

• 1 - authorized
• 4 5 -preview
• 206207 - authorized

SEARCH

This event indicates the search for a keyword in the web determines picker . It is unleashed when the user makes a search.

The locations where you can trigger this event are :
• In the search box on the home of the picker .
• In the search area within the control of the picker bar ( edition ) .
• Within the search page of the IOS / Android applications .

The information that can be obtained are :
• Search Keyword Example Event Action :

Example Event Action :

• share

Example Event Label :

• used

• Mercedes

• nissan