FAQ - Subscriptions
the end user can follow this guide: http://support.apple.com/en-en/HT202039
to cancel the recurring payment, the end-user can follow this guide: https://www.paypal.com/us/smarthelp/article/how-do-i-cancel-a-billing-agreement%2C-automatic-recurring-payment-or-subscription-on-paypal-faq2254?app=searchAutoComplete
the customer can stop the autorenew with these steps: