The Accelerated Mobile Pages Project (AMP) is an open-source initiative to improve the performance of web contents and ads through a publishing technology known as AMP.
It is a project launched by Google, specifically targeted at news sites and blogs to facilitate the loading speed of mobile pages.
Why use AMP?
In addition to the explicit advantages in terms of speed of loading, which also correspond to a better ranking in terms of research, it seems that Google has an extra eye on this type of pages by giving them more weight and better SEO ranking.
Learn more here
On each platform (and therefore on each customer) there is a default AMP article layout.
The preview of the default article is visible here (look at it by inspecting item and simulate mobile)
For any requests and clarifications please contact support at support.it@miles33.com
Below the steps for AMP activation:
3. AMP activation
The last step in the AMP activation is as very simple as important.
You need to go to the Configuration Editor, look for the AMP key and change its value from false to true.
Be careful because from this moment the AMPs are active and are the only result available on Chrome consulted by mobile.
The old mobile version articles will no longer be displayed in this search process.