How to configure and activate AMP
What are they, what to check and how to activate them.
The Accelerated Mobile Pages Project (AMP) is an open-source initiative to improve the performance of web contents and ads through a publishing technology known as AMP.
It is a project launched by Google, specifically targeted at news sites and blogs to facilitate the loading speed of mobile pages.
Why use AMP?
In addition to the explicit advantages in terms of speed of loading, which also correspond to a better ranking in terms of research, it seems that Google has an extra eye on this type of pages by giving them more weight and better SEO ranking.
Learn more here
On each platform (and therefore on each customer) there is a default AMP article layout.
The preview of the default article is visible here (look at it by inspecting item and simulate mobile)
For any requests and clarifications please contact support at support.it@miles33.com
Below the steps for AMP activation:
2. Insert AMP Tracking Code
Your adv dealers can also provide you with the ad-hoc tracking code for AMP; the tracking code provided will be placed in the Tracking Google AMP space in Settings > Channel Configuration > Tracking Code
N.B. The adv dealer may only provide you with a Track Domain and a Track Id.
In this case, the script to be inserted in the Google AMP Tracking space will be composed as follows:
<script type="application/json">
{
"vars": {
"trackDomain": "place here the Track Domain provided by adv dealer",
"trackId": "place here the Track Id provided by adv dealer"
}}
</script>
Also for Analytics see the help guide provided by Google here and contact your adv dealers.
25/10/2017
13/10/2017